Who had the most successful campaign in the recent elections? This article was conceived with an intention to answer this question.
But, on what metric do we define success? In the domain of this article I’ll be defining success as a measure of the number of people a person is able to reach.
Let’s have a quick analysis of a candidate’s campaign in general.
- Agenda? Check.
- One-minute video? Check.
- Debate? Check.
- Door to door campaign? Check. (For the most part)
But why did they need to do all this? The answer is obvious. It is done to reach the target audience, in this case that would be us the electorate, and to prove themselves worthy.
Let us try to figure out an estimate (Editor’s Note: As in, guessing?) for the reach of a hypothetical candidate in the Gymkhana elections and for that let us start with a 100% reach. Now, not every candidate can reach every voter due to practical constraints in door to door campaigning. So let’s deduct 10 % for that. Next, not every voter might have checked their mail or viewed the videos for reasons unknown, unquestionable and irrelevant. That’s another deduction of 7.5% let’s say? We will also have to deduct about 10% approximately because of the number of people who attended the open debate. The mess, where the debate was held, can at most accommodate 300 people which in itself is a stretch. A quarter of the electorate attending a debate is definitely poor reach. And finally a deduction of 7.5% for error in my statistical calculations. # That would leave us at around 65% reach.
The voting portal
A simple doodle of the voting portal:
In case you find my doodle too informative to handle focus on the URL that says: elections.ayushpateria.com/randomlygeneratedalphanumerictext.
I asked about fifteen to twenty people whether they’d noticed it or not and here are my stats. You get a complimentary infographic for the sake of credibility.
I decided to take another poll and decided to ask more number of people. Here are the results:
Although it isn’t 85%, 75% is a great reach and is definitely more than our estimate of 65%. A difference of 10% is a significant number when so many votes were polled. There were at least 1200 people voting and everyone is using the portal. A great deal of these people have glanced at the URL and figured out that Ayush Pateria probably designed it. These people can see that Ayush designed the portal, a decent one. It serves the purpose and sends out a clear message that he is capable of dealing with web development at a reasonable scale. It also serves as a showcase of his technical knowledge and how reliable he is as a developer.
In this case the URL of the web portal additionally acts as an advertisement for a talented developer. It isn’t much of an effort into the advertisement slash campaign as such but evidently proves effective. It’s a statement that there’s one here whom they can contact when it comes to web development. He’s made a mark for himself by means of these elections. It’s only reasonable to conclude that he has achieved everything a campaign sets out to achieve in the first place, with much lesser effort.
There’s my answer. Ayush Pateria had the most successful campaign.
That kid sure knows how to advertise himself.
#Figures are for illustrative purposes only